Matt Hobbs Promoted to Director of Group Commercial at The Coach Travel Group
18th February 2026
The Coach Travel Group is proud to announce the promotion of Matt Hobbs to Director of Group Commercial, just one year after joining the organisation as Group Commercial Manager.
Matt joined The Coach Travel Group in February 2025 and has played a pivotal role in shaping commercial strategy across the business. His rapid progression reflects both his individual contribution and the Group’s broader commitment to supporting and developing talent from within.
The Coach Travel Group was established to bring together some of the UK’s most respected regional coach operators, combining the strengths of trusted local brands with a unified vision for growth and innovation. While maintaining the heritage and local identity of each operating company, the Group emphasises collaboration, shared values and long-term development, not just for its customers but for its people.
“Fifteen years ago, I joined the industry as a complete newcomer and never expected I’d become as passionate about it as I am today. Since joining The Coach Travel Group, it quickly became clear I had joined a progressive, ambitious business with real opportunity. The pace, the culture and the collective drive to grow together have been energising. Over the last year I’ve been fortunate to work with peers and leaders who have opened so many doors, helping me expand my experience far beyond what I’d imagined.” - Matt Hobbs Group Commercial Director
The Coach Travel Group places a strong emphasis on people development, recognising that sustained business success depends on nurturing talent, building future leaders and creating clear career pathways across the organisation. The Group’s people-centric values combined with investment in collaboration and shared expertise across its member companies have created an environment where staff can learn, contribute and progress at pace.
In his new role, Matt will lead the commercial agenda across the Group, driving revenue growth, strengthening partnerships and supporting strategic initiatives that underpin long-term success.
This appointment further demonstrates The Coach Travel Group’s commitment to developing and empowering its workforce, as the organisation continues its ambitious growth journey and solidifies its position as a progressive force within the UK coach travel sector.
