Johnsons Coaches wins 2025 Coach Tourism Programme of the Year

Johnsons Coaches is proud to announce that they have been awarded Coach Tourism Programme of the Year at the 2025 routeone Awards. Recognised across the industry as a benchmark for outstanding performance, innovation and achievement, the routeone Awards celebrate the very best in coach and bus operations.

Over the past year, Johnsons’ coach holidays have welcomed 27,789 passengers, generating £10,036,539.20 in revenue. With an average load factor of 37 passengers, their trips continue to grow in popularity and deliver exceptional value and experiences for travellers across the country. These results underline the strength of their programme, with more than 27,000 passengers contributing to over £10 million in revenue.

This award reflects Johnsons Coaches’ ongoing commitment to delivering exceptional coach tourism experiences and the hard work of their entire team from drivers and operations staff to the people behind the scenes who shape their products and customer experience.

Ashley Brown, Managing Director of Johnsons Coaches, said “This award is a testament to our team’s passion and the continued investment we make in developing high-quality products. We take pride in pushing forward our tourism offering and delivering experiences that truly stand out.”

As part of The Coach Travel Group, Johnsons Coaches plays a key role in helping drive forward group-wide innovation and product development. The award highlights how strong local operators are at the heart of The Coach Travel Group’s vision for excellence.

Tom Stables, CEO of The Coach Travel Group, said “Trust is at the heart of The Coach Travel Group, and Johnsons perfectly exemplifies this through years of hard work developing a coach tourism programme that truly serves its customers. Backed by the strength of the Group, their commitment to people, fleet and product has earned them the well-deserved title of Coach Tourism Programme of the Year 2025. This achievement reflects the strength of that trust and sets a foundation that will only continue to grow stronger.”

This recognition strengthens Johnsons Coaches’ position as a leading operator within the sector and underlines why we continue to invest locally, enhance their programmes and support the ongoing development.