The Coach Travel Group (CTG) Unveils New Corporate Livery
29th January 2026
The Coach Travel Group (CTG) is proud to unveil its new corporate livery, marking a significant step forward in the Group’s visual identity and reinforcing its position as a modern, unified coach travel operator across the UK.
The new livery has been designed to reflect clarity, confidence and connectivity, aligning with CTG’s continued growth and commitment to high standards across its network of operating companies. Featuring a fresh white base, bold purple accents and the Group’s distinctive arrow motif, the livery symbolises forward movement, collaboration and shared direction.
While CTG’s operating companies will continue to celebrate their strong regional identities through local branding, the introduction of the new corporate livery strengthens Group presence at a national level. It will be applied to selected vehicles across the fleet, particularly those supporting inter-company operations, corporate work and wider Group initiatives.
The livery launch follows CTG’s recently announced January fleet deliveries, further demonstrating a considered and strategic approach to fleet investment, brand consistency and operational flexibility.
Bethany Morgan, Head of Marketing at The Coach Travel Group (CTG), said: “This new livery represents more than a visual refresh it’s a statement of who we are as a Group. As we continue to grow, it’s important that our branding reflects our shared values, professionalism and ambition, while still respecting the heritage and local strength of each of our operating companies with their own individual liveries.”
CTG continues to invest in its fleet, people and infrastructure, ensuring customers benefit from safe, reliable and high-quality coach travel, delivered with a strong sense of regional pride and Group collaboration.
The new livery will be rolled out gradually across selected vehicles during 2026.
