Celebrating a £2.93m Milestone from Our Joint Brochure Launch

The Coach Travel Group is delighted to announce the tremendous success of its recent coordinated brochure launch. Three of its leading brands Johnsons Coaches, Barnes Coaches and Jones Holidays unveiled their 2025 holiday programmes in the same week.

Together, the group achieved: 

• 5,718 passengers
• 3,250 bookings
•  £2.93 million in revenue

during the brochure launch month alone.

This achievement is the result of a united approach, where all three businesses worked collaboratively to deliver a strong, engaging launch campaign. From joint planning and shared resources to aligned marketing efforts, the teamwork across the Coach Travel Group has been instrumental in this milestone.

“The exchange of ideas among the three brands has significantly enhanced each of their local offerings, as reflected in these outstanding sales results. This ongoing collaboration will continue to deliver a more diverse and compelling product range for our customers.” 

– Matt Barnes, Holiday & Tours Development Lead at The Coach Travel Group.

This milestone perfectly reflects The Coach Travel Group’s guiding principles of Collaboration, Trust and Growth – working together to achieve shared success, building on strong relationships and creating opportunities for future development. The Group looks forward to continuing this journey of innovation and community support, ensuring each of its brands remains a trusted choice for travel.