Alpine Travel Launches “Alice in Llandudno” Open-Top Bus Experience

Llandudno, North Wales - Alpine Travel, North Wales’ leading coach operator, is launching its innovative new open-top bus tour, “Alice in Llandudno”, offering passengers an immersive storytelling experience that brings Lewis Carroll’s iconic tale to life in one of the UK’s most scenic seaside towns. The tour officially begins on 23 March 2026.

Guests will step into the whimsical world of Alice in Wonderland, closely linked to Llandudno, where Carroll often stayed and drew inspiration from the town. The open-top journey combines live storytelling, local heritage insights, and coastal vistas, creating an engaging experience for families, literary enthusiasts, day-trippers, and group bookings alike.

The tour explores Llandudno’s connections to Carroll’s muse, Alice Liddell, who holidayed in the town during the 19th century, adding historical depth to the magical experience.

Beverley Cooke MA, Head of Product, Sales & Marketing at Alpine Travel, said “Alice in Llandudno is more than a sightseeing tour, it’s an interactive storytelling journey, allowing passengers to step directly into the story while enjoying the charm and heritage of Llandudno. We’re excited to offer operators a new, compelling product for group bookings and day visitors this spring and summer.”

The open-top format lets passengers fully enjoy the fresh sea air and picturesque scenery, making it ideal for seasonal excursions, school groups, and leisure tours. Departures run regularly from Llandudno Pier and the Tourist Information Centre, with tickets available online at www.aliceinllandudno.co.uk.