The Coach Travel Group has officially joined UKinbound, a leading trade association that champions inbound tourism to the UK. The announcement marks a significant step in the Group’s commitment to working collaboratively with other industry leaders to enhance the future of UK tourism.

Established in 2024, The Coach Travel Group is a collective of ten established UK coach operators: Alpine Travel, Barnes Coaches, Coatham Coaches, Horseman Coaches, JH Coaches, Johnsons Coaches, Stewarts Coaches, Swans Travel, The Ready Group, and Whittles Coaches. Collectively, the Group operates more than 450 vehicles and employs over 700 staff, providing a wide range of travel services including private hire, contract travel, holidays and day trips across the UK and Europe.

While united under a national brand, The Coach Travel Group is proud to retain the local identities, experience and strong customer relationships of each of its operating companies. The Group will work closely with each operator to support their local presence, invest in business development and share best practice across the network to deliver consistently high standards.

Joining UKinbound aligns with The Coach Travel Group’s strategic aim to expand its reach within the tourism and travel trade sector. By becoming part of a national network of professionals dedicated to growing and strengthening the UK's inbound tourism market.

Matt Hobbs, Commercial Manager at The Coach Travel Group, led the initiative and expressed his enthusiasm: 

We’re proud to join UKinbound and become part of a collaborative community that shares our passion for delivering outstanding travel experiences. This is a fantastic opportunity to build stronger partnerships, support industry growth and showcase the best of UK coach travel to international audiences.

Joss Croft OBE, CEO, UKinbound said:

We are very pleased to welcome The Coach Travel Group as a member. Coach travel and tourism play an important role in shaping the UK’s tourism experience for international visitors, and we look forward to working with them to help grow their travel trade business.